Marketing Art in the British Isles, 1700 to the Present

Book excerpt: This collection explores Britain's struggle to carve a niche for itself on the international art scene. International scholars shed new light on such notions as the internationalization of the art market; the emergence of an increasingly complex exhibition culture; issues of national rivalry; artists' strategies for their own promotion; the persistent anti-commercialism of an elite group of art lovers and critics and accusations of philistinism levelled at the middle classes.Specific case studies include Whistler, Roger Fry, Damien Hirst, and Charles Saatchi; essays consider art markets from London and Manchester to Paris and Flanders.