Marketing by the Numbers
Download or Read eBook Marketing by the Numbers PDF written by Leland Harden and published by AMACOM Div American Mgmt Assn. This book was released on 2011 with total page 257 pages. Available in PDF, EPUB and Kindle.
| Author | : Leland Harden |
| Publisher | : AMACOM Div American Mgmt Assn |
| Total Pages | : 257 |
| Release | : 2011 |
| ISBN-10 | : 9780814416204 |
| ISBN-13 | : 0814416209 |
| Rating | : 4/5 (04 Downloads) |
Book Synopsis Marketing by the Numbers by : Leland Harden
Book excerpt: Measuring return on marketing investment doesn't have to be mysterious...even in the age of Web 2.0. This book provides you with a foolproof system for determining the effectiveness of all your marketing strategies, online and off. --Book Jacket.
