Strategic Marketing for Nonprofit Organizations
Download or Read eBook Strategic Marketing for Nonprofit Organizations PDF written by Alan R. Andreasen and published by . This book was released on 2003 with total page 552 pages. Available in PDF, EPUB and Kindle.
| Author | : Alan R. Andreasen |
| Publisher | : |
| Total Pages | : 552 |
| Release | : 2003 |
| ISBN-10 | : UCSD:31822032004772 |
| ISBN-13 | : |
| Rating | : 4/5 (72 Downloads) |
Book Synopsis Strategic Marketing for Nonprofit Organizations by : Alan R. Andreasen
Book excerpt: For upper level, MBA, and executive courses in Marketing for Nonprofit Organizations, Public Administration in Nonprofit Organizations, and Public Health for Nonprofit Organizations. Reflecting the most recent, relevant information in the field, this best-selling text forms a conceptual and practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.
