Marketing in the 21st Century: Concepts, Challenges and Imperatives
Download or Read eBook Marketing in the 21st Century: Concepts, Challenges and Imperatives PDF written by Henry Kyambalesa and published by Routledge. This book was released on 2017-11-01 with total page 336 pages. Available in PDF, EPUB and Kindle.
| Author | : Henry Kyambalesa |
| Publisher | : Routledge |
| Total Pages | : 336 |
| Release | : 2017-11-01 |
| ISBN-10 | : 9781351781725 |
| ISBN-13 | : 1351781723 |
| Rating | : 4/5 (25 Downloads) |
Book Synopsis Marketing in the 21st Century: Concepts, Challenges and Imperatives by : Henry Kyambalesa
Book excerpt: This title was first published in 2000: Designed to explore the emerging challenges for marketing executives and their organizations, as well as to survey the viable strategies for meeting these challenges. The book updates marketing concepts, terminologies and practices dictated by changes in social, economic, competitive and technological conditions. Additionally, the role governments need to play in order to create an enabling environment in which business institutions can provide goods and services at reasonable costs and prices is clearly spelt out.
