Marketing Management in Turkey
Download or Read eBook Marketing Management in Turkey PDF written by Selcen Ozturkcan and published by Emerald Group Publishing. This book was released on 2018-07-30 with total page 477 pages. Available in PDF, EPUB and Kindle.
| Author | : Selcen Ozturkcan |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 477 |
| Release | : 2018-07-30 |
| ISBN-10 | : 9781787145573 |
| ISBN-13 | : 1787145573 |
| Rating | : 4/5 (73 Downloads) |
Book Synopsis Marketing Management in Turkey by : Selcen Ozturkcan
Book excerpt: Elif Yolbulan Okan and Selcen Ozturkcan examine marketing opportunities, market potential, and standardization and customization opportunities available within one of the fastest growing of the world's emerging economies—namely, the Turkish economy, which according to a recent PWC report could outstrip the Italian economy by 2030 in many areas.
