Marketing Metaphors and Metamorphosis
Download or Read eBook Marketing Metaphors and Metamorphosis PDF written by P. Kitchen and published by Springer. This book was released on 2008-08-01 with total page 246 pages. Available in PDF, EPUB and Kindle.
| Author | : P. Kitchen |
| Publisher | : Springer |
| Total Pages | : 246 |
| Release | : 2008-08-01 |
| ISBN-10 | : 9780230227538 |
| ISBN-13 | : 0230227538 |
| Rating | : 4/5 (38 Downloads) |
Book Synopsis Marketing Metaphors and Metamorphosis by : P. Kitchen
Book excerpt: Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships.
