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Marketing Metrics in Action
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Pages: 172
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Talk about marketing accountability has become almost commonplace. Most marketing executives understand the need to know the numbers. The real question is, Whic
Social Media Metrics
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Type: BOOK - Published: 2010-03-18 - Publisher: John Wiley & Sons

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The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what cust
Marketing Metrics
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Type: BOOK - Published: 2020-08-23 - Publisher: FT Press

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Your Definitive, Up-to-Date Guide to Marketing Metrics—Choosing Them, Implementing Them, Applying Them This award-winning guide will help you accurately quant
Marketing Metrics and Financial Performance
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Marketing Metrics
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Now updated with new techniques and even more practical insights, this is the definitive guide to today’s most valuable marketing metrics. Four leading market