The ninth edition of "Marketing of Agricultural Products" contains completely updated content, tables, figures, and references including the 1997 Census of Agri

Agricultural marketing deals with the services involved in the movement of agricultural products from the farm to the consumer. It is concerned with the plannin

Marketing is defined as the business activities associated with the flow of goods and services from production to consumption. The marketing of agricultural pro

Introduction to agricultural and agribusiness marketing-and its goals; What is marketing?; Identifying marketing objectives; Agricultural marketing; Agricultura

As in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changing lifestyles, eating and shopping habits, and