Marketing of Aquacultured Seabass and Seabream from the Mediterranean Basin

Book excerpt: Mediterranean finfish species such as the European seabass and the gilthead seabream have, over the last two decades, been attracting considerable attention among aquaculturists and investors. The net result has been a rapid increase in the supply of the finfish to European markets. Accessing these markets with the right product at the right price is a key factor in the success of any commercial aquaculture project. This report describes the current status of the European market for these and other finfish species and the major characteristics of marketing farmed fish in the Mediterranean basin. Part 1 of the report gives an overview of the global European market, including developments in finfish production and marketing performance. Part 2 reviews major market traits of the European seabass and the gilthead seabream as well as other finfish including tilapia. It discusses suppliers to Europe, prices, marketing strategies and product types. Part 3 presents important European market characteristics such as product quality, consistency of supplies and competitive prices. Part 4 gives key figures regarding aquaculture production by country. Part 5 outlines farming technologies that may be more suited to certain Mediterranean countries and may offer new investment opportunities.--Publisher's description.