Marketing Research for Non-profit, Community and Creative Organizations
Download or Read eBook Marketing Research for Non-profit, Community and Creative Organizations PDF written by Bonita M. Kolb and published by Routledge. This book was released on 2008 with total page 288 pages. Available in PDF, EPUB and Kindle.
| Author | : Bonita M. Kolb |
| Publisher | : Routledge |
| Total Pages | : 288 |
| Release | : 2008 |
| ISBN-10 | : 9780750687607 |
| ISBN-13 | : 0750687606 |
| Rating | : 4/5 (07 Downloads) |
Book Synopsis Marketing Research for Non-profit, Community and Creative Organizations by : Bonita M. Kolb
Book excerpt: This book will have two purposes. First, the book will educate readers on how research can be used to help their organization more effectively reach its goals. Second, it will educate the reader on how to conduct different methods of research and use the findings to improve their product, find customers and develop effective promotion.
