Marketing Simplified

Book excerpt: Marketing Simplified gets right to what you need to do to market and promote your product or service. You will not find any research, university studies or theories on how to best market. There is no program you need to join. The Marketing Simplified process can be executed by you, no matter how much experience you have. Simply follow the seven steps which are based on my extensive and broad marketing and sales experience. Everything you need to do is laid out in this book. Marketing Simplified has easy to understand, proven steps that you can follow to successfully market yourself, your product or service. Whether you are a sole proprietor, part of an agency, in marketing or business development, in a small business or a multinational company, there will be ideas, suggestions and recommendations to improve your promotions. By reading Marketing Simplified, you will quickly know how to: -Set sales/marketing goals and build a plan to make it happen -Make yourself heard, move your product or service from invisible to visible -Create a comprehensive marketing campaign to increase awareness, prospects, leads and sales -Learn the steps to follow so you can organize, align and maximize your promotional efforts -Improve your marketing return on investment whether you are self employed, in a small business or part of a large corporation -Use the tools as a guide to track progress, monitor and adjust for continued growth