Marketing Strategy for Creative and Cultural Industries
Download or Read eBook Marketing Strategy for Creative and Cultural Industries PDF written by Bonita M. Kolb and published by Routledge. This book was released on 2016-01-29 with total page 261 pages. Available in PDF, EPUB and Kindle.
| Author | : Bonita M. Kolb |
| Publisher | : Routledge |
| Total Pages | : 261 |
| Release | : 2016-01-29 |
| ISBN-10 | : 9781317429807 |
| ISBN-13 | : 131742980X |
| Rating | : 4/5 (07 Downloads) |
Book Synopsis Marketing Strategy for Creative and Cultural Industries by : Bonita M. Kolb
Book excerpt: Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. With a range of learning exercises and real-life examples, this text shows how to create and execute successful marketing plans for creative businesses and is useful for marketing students and practitioners.
