Marketing to the 90s Generation
Download or Read eBook Marketing to the 90s Generation PDF written by A. Parment and published by Springer. This book was released on 2014-12-17 with total page 267 pages. Available in PDF, EPUB and Kindle.
| Author | : A. Parment |
| Publisher | : Springer |
| Total Pages | : 267 |
| Release | : 2014-12-17 |
| ISBN-10 | : 9781137440785 |
| ISBN-13 | : 1137440783 |
| Rating | : 4/5 (85 Downloads) |
Book Synopsis Marketing to the 90s Generation by : A. Parment
Book excerpt: Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies.
