There is an emerging art and science of customer value management that is proving its worth inincreased market share and shareholder value for the companies tha

Customer value management is a managerial approach in which customers are perceived as the company’s asset, the value of which may be measured and increased t

Praise for Mastering the Complex Sale "Jeff Thull's process plays a key role in helping companies and their customers cross the chasm with disruptive innovation

The key competing texts are practitioner-focused ‘how to’ guides, whilst our book combines rigorous theory with practical insight and examples, with authors

Mastering Product Management: A Step-by-Step Guide offers practical, real-world advice on how to create and capture value as a Product Manager. It covers the fu