Mastering Etsy

Book excerpt: Etsy is an online retail community just like eBay only that it focuses on vintage or handcrafted commodities. Most of the goods sold there are in the jewelry, arts, crafts, housewares, artisan candies, baked goods, or paper-goods categories. For an item to qualify as vintage it has to be at least 20 years old and can be anything from photos, costumes, housewares, jewelry, and clothing. Etsy provides a great avenue for you to sell your homemade goods—but that’s not all. You can find a limitless number of items on Etsy that will help your home business. For instance, if you use The Happy Planner, Filofax, or Erin Condren to schedule and organize your life or business, there are downloadable stickers and inserts that you can buy and use in your planner. If you need promotional items that have your logo on them; there are a good number of Etsy sellers that can make custom swag for you. They will not only make coffee cups and pens, but also cosmetics, jewelry, bookmarks, and pretty much everything with your logo and name on them. For a very long time, a majority of artisans and craftsman sold their commodities at open markets, fairs, and on consignment. Table of Contents Introduction Ch. 1 – A Successful Start on Etsy Ch. 2 – Common Photography Mistakes Ch. 3 – Choosing Your Camera and Equipment Ch. 4 – How to Shoot Etsy Products Ch. 5 – How to Photograph Vintage Items Ch. 6 – How To Photograph Jewelry Ch. 7 – How To Create Craft Supply Listings That Sell Ch. 8 - Product Photography Checklist Ch. 9 - How To Market Your Business On YouTube Ch. 10 - Keys to Successfully Selling on Etsy Ch. 11 - Is Your Shop Optimized For Mobile? Ch. 12 - How To Get Found In Search Ch. 13 - How to Market Your Business On Facebook Ch. 14 - Every Etsy Seller Needs To Know About Sales Tax Ch. 15 - How To Price Like A Pro Ch. 16 - How To Sell Digital Downloads On Etsy Ch. 17 - How To Find The Right Manufacturer For You Ch. 18 - Become An Etsy Wholesale Seller Ch. 19 - How To Use Instagram Stories For Business Ch. 20 – How To Promote Your Etsy Store On Pinterest Ch. 21 – Shop Stats You Should Be Tracking Ch. 22 - How To Market Your Business On Twitter Ch. 23 - How To Craft A Memorable About Section Ch. 24 - What To Sell On Etsy Ch. 25 - How To Get Traffic To Your Etsy Store Ch. 26 - Selling Accessories On Etsy Ch. 27 – Choosing Your Etsy Shop Name Ch. 28 - Selling Home Décor On Etsy Conclusion