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Language: en
Pages: 216
Pages: 216
Type: BOOK - Published: 2017-03-14 - Publisher: Bloomsbury Publishing
The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion indust
Language: es
Pages: 0
Pages: 0
Type: BOOK - Published: 1999 - Publisher:
Language: en
Pages: 241
Pages: 241
Type: BOOK - Published: 2020-05-10 - Publisher: Routledge
Fashion buying and merchandising has changed dramatically over the last 20 years. Aspects such as the advent of new technologies and the changing nature of the
Language: en
Pages: 240
Pages: 240
Type: BOOK - Published: 2017-09-16 - Publisher: Bloomsbury Publishing
This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. I
Language: en
Pages: 342
Pages: 342
Type: BOOK - Published: 2020-08-06 - Publisher: Bloomsbury Publishing
Containing fully updated and beautifully illustrated need-to-know info, this revised second edition of the bestselling textbook on fashion buying contains every