The New Maximarketing

Download or Read eBook The New Maximarketing PDF written by Stan Rapp and published by McGraw-Hill Companies. This book was released on 1996 with total page 358 pages. Available in PDF, EPUB and Kindle.

Author	: Stan Rapp
Publisher	: McGraw-Hill Companies
Total Pages	: 358
Release	: 1996
ISBN-10	: 0071342516
ISBN-13	: 9780071342513
Rating	: 4/5 (16 Downloads)

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Book Synopsis The New Maximarketing by : Stan Rapp

Book excerpt: This updated guide shows marketers and advertisers in manufacturing, service firms, retailing and direct marketing how to examine and maximize every step in the marketing process, to reach customers directly, and seize competitive advantage.

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