How to match the right marketing approach to your product, by legendary business thinker Seth Godin. The shiny new marketing technique isn't necessarily the rig

Bestselling business author Godin delivers his most far-reaching and provocative book, explaining what works in marketing these days, what doesnt, and what to d

A New York Times, USA Today, and Wall Street Journal bestseller In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves tha

“The ultimate guide to make us stop and smell the soup simmering on the stove” from Chris Wallace’s favorite cook—his wife (Art Smith, New York Timesbes

“My favorite book of the year.”—Doug McMillon, CEO, Wal-Mart Stores Harvard Business School Professor of Strategy Bharat Anand presents an incisive new ap