"Johnson astutely reveals that franchises are not Borg-like assimilation machines, but, rather, complicated ecosystems within which creative workers strive to c

Untangles the web of commodity, capitalism, and art that is anime

As Hollywood shifts towards the digital era, the role of the media franchise has become more prominent. This edited collection, from a range of international sc

Franchises have become an ever-present feature of American life, both in our landscapes and our economics. Peter M. Birkeland worked for three years in the fron

Branded entertainment is gaining popularity within marketing communications strategies. Blurring the lines between advertisements and editorial content, branded