Media, Organizations and Identity

Download or Read eBook Media, Organizations and Identity PDF written by Lilie Chouliaraki and published by Springer. This book was released on 2009-12-09 with total page 221 pages. Available in PDF, EPUB and Kindle.
Media, Organizations and Identity
Author :
Publisher : Springer
Total Pages : 221
Release :
ISBN-10 : 9780230248397
ISBN-13 : 023024839X
Rating : 4/5 (97 Downloads)
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Book Synopsis Media, Organizations and Identity by : Lilie Chouliaraki

Book excerpt: The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.


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