Current, relevant, and student-friendly, MEDIA PROGRAMMING, 9E, International Edition delivers the most accurate coverage of the techniques and strategies used

The media industry plays a vital role in informing and entertaining the public. Media ownership and the availability of diverse programming have been a long-sta

This book is primarily about television and radio and it focuses on entertainment and informational programs coming to viewers as pre-produced units of content.

This text focuses on strategies for programming small market, local stations (rather than the major networks), and it explores the wide range of choices and opt

Programming Media Art Using Processing: A Beginner's Guide provides an entry-level exploration into visual design through computer programming using the open so