Millionaire Upgrade

Book excerpt: Inspired by the true story of a flight with Sir Richard Branson,Millionaire Upgrade blows the lid off the accepted beliefthat successful entrepreneurs are a breed apart, possessing somespecial magic. Through the combined wisdom of interviews with 50 self-mademillionaire entrepreneurs, this book takes you on your own personalmaster class in success, as experienced through the eyes of Tom, afrustrated employee who is upgraded on a long haul flight, andfinds himself sitting next to self made millionaire Michael. Duringthe flight Michael shares the science and secrets behind his ownsuccess. Better than any in-flight movie, Millionaire Upgrade getsyou inside the minds of successful entrepreneurs and self-mademillionaires giving you the inside track on how they think andact. Praise for Millionaire Upgrade: "It took me a long time to learn this stuff—I wishI’d been on that plane 30 years ago!" —Simon Woodroffe - YO! Sushi & Dragons Den "The principles of success apply equally whether you are anaspiring entrepreneur, chief executive of a large plc or simplylooking for inspiration for your own personal life. Here’swhere you start, by reading this book." —Allan Leighton - Chairman, Royal Mail "If you want a toolkit to help you become a successfulentrepreneur, read this book. Then put it into practice." —Duncan Bannatyne - Bannatyne Leisure & DragonsDen "Everything in business is a learning experience. I should know!I'd recommend all would-be entrepreneurs to read this book and beinspired to boldly set out on your own entrepreneurial journey. Youwon't regret it." —Rachel Elnaugh – Red Letter Days and Dragons'Den "It is refreshing to find a book that describes the keydifference between the entrepreneur and the rest – attitude.So often in life a cigarette paper’s thickness separatessuccess from failure and Richard has written a book that perfectlycaptures this and suggests a way of thinking that can transform thetin of dog food into a thoroughbred racehorse." —Tim Smit - Eden Project "Millionaire Upgrade captures the essence of what it takes to besuccessful in anything you choose to do. The rules of success aretimeless and simply explained so you can apply them in your ownbusiness or personal life." —BJ Cunningham - Founder of Death Cigarettes "In Millionaire MBA, Richard decoded entrepreneurs and unpickedtheir millionaire mindset. With Millionaire Upgrade, he has put itall back together again through IBELIEVE and a compelling story.Very clever and a must read for any budding entrepreneur!" —Rene Carayol - Leadership Guru "It takes a certain mindset to succeed in creating your ownbusiness. This book spells out how you need to think and act tosucceed – whether you are an entrepreneur or a professionalmanager. It’s a great read too." —Matthew Barrett - Chairman, Barclays Bank