Minor Leagues, Major Boom

Book excerpt: In 1990, 25.2 million people watched minor league baseball games. In 2001, that number had increased to 38.8 million thanks in large part to the “new minors.” In addition to the die-hard fans, families and business associates and church, social and school groups come to eat crab cakes and sushi and drink lattes, take in the between-inning contests such as “Race the Mascot,” see entertainers such as the Blues Brothers of Wisconsin, and watch post-game fireworks. This book examines the concept of the “new minors” as it has developed over the past fifteen years. Part One traces and analyzes the changes in the organization and operation of minor league franchises and the shifting relationship between the majors and the members of the National Association. Part Two focuses on the people, places and events of the 2003 season and playoffs. Special attention is paid to the personnel of the minor league franchises, the coaches and players, the player development departments of the major league clubs, and the relationships between them. Part Three offers general observations about the future of the “new minors.” The Edmonton Trappers of the Pacific Coast League, the Rancho Cucamonga Quakes of the California League, the Billings Mustangs of the Pioneer League, the El Paso Diablos of the Texas League, the Lansing Lugnuts of the Midwest League, and the Mahoning Valley Scrappers of the New York-Pennsylvania League are highlighted.