Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. Bu

Many senior executives talk about information as one of their most important assets, but few behave as if it is. They report to the board on the health of their

Transforming data into revenue generating strategies and actions Organizations are swamped with data—collected from web traffic, point of sale systems, enterp

Many people have ideas everyday that sit and collect dust when they should be collecting money.To "monetize" means to turn something into money. What that somet

Social media initiatives, when effectively used and correctly monetized, can engage customers better and provide higher ROI rates than traditional marketing and