Practical guide for deriving insight and commercial gain from data Monetising Data offers a practical guide for anyone working with commercial data but lacking

The Digital revolution promises trillions of dollars in created value by 2030. Consultants and researchers are projecting massive and disruptive disruption in e

Transforming data into revenue generating strategies and actions Organizations are swamped with data—collected from web traffic, point of sale systems, enterp

Many senior executives talk about information as one of their most important assets, but few behave as if it is. They report to the board on the health of their

What’s the Return on Investment (ROI) on data management? Sound like an impossible question to answer? Not if you read this book and learn the value-added app