Museum Communication and Social Media

Download or Read eBook Museum Communication and Social Media PDF written by Kirsten Drotner and published by Routledge. This book was released on 2014-03-14 with total page 226 pages. Available in PDF, EPUB and Kindle.
Museum Communication and Social Media
Author :
Publisher : Routledge
Total Pages : 226
Release :
ISBN-10 : 9781135053420
ISBN-13 : 1135053421
Rating : 4/5 (20 Downloads)

Book Synopsis Museum Communication and Social Media by : Kirsten Drotner

Book excerpt: Visitor engagement and learning, outreach, and inclusion are concepts that have long dominated professional museum discourses. The recent rapid uptake of various forms of social media in many parts of the world, however, calls for a reformulation of familiar opportunities and obstacles in museum debates and practices. Young people, as both early adopters of digital forms of communication and latecomers to museums, increasingly figure as a key target group for many museums. This volume presents and discusses the most advanced research on the multiple ways in which social media operates to transform museum communications in countries as diverse as Australia, Denmark, Germany, Norway, the UK, and the United States. It examines the socio-cultural contexts, organizational and education consequences, and methodological implications of these transformations.


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