Network Models of the Diffusion of Innovations

Download or Read eBook Network Models of the Diffusion of Innovations PDF written by Thomas W. Valente and published by . This book was released on 1995 with total page 202 pages. Available in PDF, EPUB and Kindle.
Network Models of the Diffusion of Innovations
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Total Pages : 202
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ISBN-10 : UOM:39015033333090
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Book Synopsis Network Models of the Diffusion of Innovations by : Thomas W. Valente

Book excerpt: This text presents a key to understanding how ideas, products and opinions take off and spread throughout society - referred to as the diffusion of innovation - and provides a means to estimate how fast or slow that spread occurs. The diffusion of innovations occurs among individuals in a social system, and the pattern of communications among these individuals is a social network. The network determines how quickly innovations diffuse and the timing of each individual's adoption. The book thus analyses how social networks structure the diffusion of innovation.


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Getting an innovation adopted is difficult; a common problem is increasing the rate of its diffusion. Diffusion is the communication of an innovation through ce