In our hyper-connected world that is changing at warp speed, marketers recognize the need to shift from traditional marketing methods to a new way that can help

Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of cr

The theme of NICOM 2008 being held between January 9 to 11, 2008 is 'Strategies and Trends in Marketing: A New Economy Perspective'. The issues, challenges and

The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stag

The price we pay for the new strategies in database marketing that closely track desirable customers, offering them benefits in return for personal information.