Norman Bel Geddes Designs America

Book excerpt: This book explores the career of one of the twentieth century's foremost theatrical and industrial designers. This book outlines the career of this complex and influential man through approximately fifty projects, bringing together never before exhibited drawings, models, photographs and films. Norman Bel Geddes was an innovative stage designer, director, producer, architect, industrial designer, futurist and urban planner. His professional credo was to simplify, to unify, to use form to communicate and, at times, shape function and to question the status quo. His research based approach to problem solving followed by his complete re imagining of a design problem, as if starting from scratch, resulted in the creation of a new, ideal product. hroughout his multi faceted career, Bel Geddes was a paradoxical figure made up of equal parts visionary and pragmatist, naturalist and industrialist, democrat and egoist. A number of products and practices now taken for granted can be traced directly back to Bel Geddes. His impact on the American landscape ranges from the U.S. federal highway system to all weather sports stadiums, revolving restaurants, modular domestic appliances and stylish home entertainment systems.