Once Upon a Time in the Contemporary World

Book excerpt: This volume brings together a selection of streams present in modern mass-media culture, from classic cartoons to TV series. The chapters form a rich mosaic of interconnecting themes, and highlight the current process of transforming well-known fairy-tale plots. The book considers recent media productions, such as “Once Upon a Time” and “Beauty and the Beast” as modern fairy-tales for children and adults, showing these new versions of familiar characters to reflect the psychological demands of the contemporary audience in the post-modernist cultural environment. In addition, the book explores new Internet fiction genres, including fan-fiction, interactive fairy-tales, and fairy-tale blogs. As a part of cultural studies, the book considers classic cartoons based on books, such as “Mowgli” and “The Little Prince”, from philosophical and cross-cultural points of view.