One-to-One Web Marketing
Author | : Cliff Allen |
Publisher | : John Wiley & Sons |
Total Pages | : 370 |
Release | : 2001-07-23 |
ISBN-10 | : 9780471013716 |
ISBN-13 | : 0471013714 |
Rating | : 4/5 (16 Downloads) |
Book excerpt: A comprehensive resource on implementing a one-to-one marketing strategy on the Web With its unique focus on customer-oriented marketing strategy, One-to-One Web Marketing immediately became a bestseller among Internet business books when it was first published in 1998. Now in a second edition, this is still the only comprehensive resource for understanding and applying the latest technologies, tools, products, and solutions for one-to-one marketing on the Web. With 40% new material, the Second Edition features a full arsenal of checklists, flowcharts, templates, vendor lists, scripting examples, and other tools and information that readers can use to evaluate and implement one-to-one technologies.