Optimal Database Marketing

Download or Read eBook Optimal Database Marketing PDF written by Ronald G Drozdenko and published by SAGE. This book was released on 2002-03-26 with total page 430 pages. Available in PDF, EPUB and Kindle.
Optimal Database Marketing
Author :
Publisher : SAGE
Total Pages : 430
Release :
ISBN-10 : 0761923578
ISBN-13 : 9780761923572
Rating : 4/5 (78 Downloads)
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Book Synopsis Optimal Database Marketing by : Ronald G Drozdenko

Book excerpt: This informative book looks at the long-term impact of database marketing techniques on the organisation, customers, both actual and prospective, and society in general. The authors advise on how to use databases to build strong customer relationships.


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