Orchestrating Success

Download or Read eBook Orchestrating Success PDF written by Richard C. Ling and published by John Wiley & Sons. This book was released on 1989-09-01 with total page 180 pages. Available in PDF, EPUB and Kindle.
Orchestrating Success
Author :
Publisher : John Wiley & Sons
Total Pages : 180
Release :
ISBN-10 : 9780471132271
ISBN-13 : 0471132276
Rating : 4/5 (71 Downloads)

Book Synopsis Orchestrating Success by : Richard C. Ling

Book excerpt: The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction.


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