From computer games to figurines and maid cafes, men called “otaku” develop intense fan relationships with “cute girl” characters from manga, anime, and

Moe is a huge cultural phenomenon and one of the driving forces behind the enormous success of Japanese anime and manga--not just in Japan but now throughout th

From Nausicaä to Sailor Moon, understanding girl heroines of manga and anime within otaku culture.

Based on ongoing fieldwork in the Akihabara neighborhood of Tokyo, specifically a targeted subproject from 2014 to 2015, this book explores how and to what effe

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