Perfect Phrases for Fundraising
Author | : Beverly Browning |
Publisher | : McGraw Hill Professional |
Total Pages | : 168 |
Release | : 2012-07-20 |
ISBN-10 | : 9780071793742 |
ISBN-13 | : 0071793747 |
Rating | : 4/5 (42 Downloads) |
Book excerpt: THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIME Precise language in a fundraising campaign is an absolute must. The words you choose can make the difference between having your appeal read . . . or tossed. Perfect Phrases for Fundraising provides everything you need to craft a message that recipients will read and respond to. This quick-access guide is packed with time-saving tips, message-crafting strategies, and ready-to-use phrases sure to get results in any campaign. Master the right language for: Telephone soliciting YouTube, Facebook, and Twitter One-on-one meetings Board of director appeals Organization website campaigns