Pfizer and the Challenges of the Global Pharmaceutical Industry
Download or Read eBook Pfizer and the Challenges of the Global Pharmaceutical Industry PDF written by Axel Jörn and published by Anchor Academic Publishing. This book was released on 2016-07 with total page 33 pages. Available in PDF, EPUB and Kindle.
| Author | : Axel Jörn |
| Publisher | : Anchor Academic Publishing |
| Total Pages | : 33 |
| Release | : 2016-07 |
| ISBN-10 | : 9783960670063 |
| ISBN-13 | : 3960670060 |
| Rating | : 4/5 (63 Downloads) |
Book Synopsis Pfizer and the Challenges of the Global Pharmaceutical Industry by : Axel Jörn
Book excerpt: This Case Study defines the global pharmaceutical industry and its „boundaries“, analyses the profitability/attractiveness of the global pharmaceutical industry by using M.E.Porters’ Five-Forces-Model and answers the questions what overall industry trends can be identified and how the profitability/attractiveness of the industry will change in the future. Furthermore, it explains and evaluates Pfizer’s new strategy and examines what Pfizer did in the recent years to maintain their profitability.
