Pictorial Metaphor in Advertising
Download or Read eBook Pictorial Metaphor in Advertising PDF written by Charles Forceville and published by Psychology Press. This book was released on 1996 with total page 256 pages. Available in PDF, EPUB and Kindle.
| Author | : Charles Forceville |
| Publisher | : Psychology Press |
| Total Pages | : 256 |
| Release | : 1996 |
| ISBN-10 | : 0415128684 |
| ISBN-13 | : 9780415128681 |
| Rating | : 4/5 (84 Downloads) |
Book Synopsis Pictorial Metaphor in Advertising by : Charles Forceville
Book excerpt: Charles Forceville provides us with a method of detecting the metaphors which exist within pictures, particularly in advertising.
