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Type: BOOK - Published: 2019-06-05 - Publisher: Independently Published
Boost tourism, economic development, and community pride by understanding and mastering the art and science of place branding. "Baker's previous books were inst
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Type: BOOK - Published: 2007 - Publisher: Destination Branding Book
This primer demystifies branding, demonstrates how to reveal a destination brand, and provides real world examples, as well as affordable, proven tools, templat
Language: en
Pages: 267
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Type: BOOK - Published: 2010-12-03 - Publisher: Springer
The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private
Language: en
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Type: BOOK - Published: 2024-08-05 - Publisher:
The 'Place Branding for Small Cities' books have garnered global recognition and are celebrated as groundbreaking classics by readers and experts worldwide. Thi
Language: en
Pages: 238
Pages: 238
Type: BOOK - Published: 2018-07-20 - Publisher: Routledge
How can small cities make an impact in a globalizing world dominated by ‘world cities’ and urban development strategies aimed at increasing agglomeration? T