Pop Icons and Business Legends

Book excerpt: A unique and fresh perspective on how to achieve business success based on the careers of modern history’s greatest pop figures. Stroll through the past and discover the fusion of pop culture and business. From Walt Disney to Bill Gates, from Burt Bacharach to Howard Hughes, from Steven Spielberg to John D. Rockefeller, and from Col. Harland Sanders to Steve Jobs, this is the comprehensive study of pop icons, historical innovations, and business pioneers. In Pop Icons and Business Legends, legendary business advisor and former presidential speech writer Hank Moore embraces the past as a roadmap to the future. This is history, cultural enlightenment, and business innovation, all rolled in one, plus a dynamic panorama of non-profit and humanitarian contributions to society. “How can one person with so much insight into cultural history and nostalgia be such a visionary of business and organizations? Hank Moore is one of the few who understands the connection.” —Dick Clark, TV icon “Hank Moore's Business Tree™ is the most original business model of the last 50 years.” —Peter Drucker, business visionary