The price of a product or a service is a critical element of the marketing mix. Price influences product demand, and the firm's revenue and profits. Prices also

Many small business owners are trapped by industry pricing and market misconceptions, when they could be compensated for the true value of the product or servic

How to Use Price to Increase Demand, Profit and Customer Satisfaction HOW SMART IS YOUR PRICING? For any business, deciding how much to charge for a product or

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the

Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as a main basis for setting prices. Pro