Principles of Marketing

Download or Read eBook Principles of Marketing PDF written by Philip Kotler and published by Prentice Hall. This book was released on 2006 with total page 651 pages. Available in PDF, EPUB and Kindle.

Author	: Philip Kotler
Publisher	: Prentice Hall
Total Pages	: 651
Release	: 2006
ISBN-10	: 0131469185
ISBN-13	: 9780131469181
Rating	: 4/5 (85 Downloads)

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Book Synopsis Principles of Marketing by : Philip Kotler

Book excerpt: This book offers the most current applied, resourceful and exciting text for the introductory marketing course.

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The ultimate resource for marketing professionals Today’s marketers are challenged to create vibrant, interactive communities of consumers who make products a