Problems in Marketing
Download or Read eBook Problems in Marketing PDF written by Luiz Moutinho and published by SAGE. This book was released on 2007-12-12 with total page 337 pages. Available in PDF, EPUB and Kindle.
| Author | : Luiz Moutinho |
| Publisher | : SAGE |
| Total Pages | : 337 |
| Release | : 2007-12-12 |
| ISBN-10 | : 9781849202626 |
| ISBN-13 | : 1849202621 |
| Rating | : 4/5 (26 Downloads) |
Book Synopsis Problems in Marketing by : Luiz Moutinho
Book excerpt: Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management. Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by clicking on the companion website logo above.
