Products and Process Innovation in the Food Industry
Download or Read eBook Products and Process Innovation in the Food Industry PDF written by Klaus Günter Grunert and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 260 pages. Available in PDF, EPUB and Kindle.
| Author | : Klaus Günter Grunert |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 260 |
| Release | : 2012-12-06 |
| ISBN-10 | : 9781461311331 |
| ISBN-13 | : 1461311330 |
| Rating | : 4/5 (31 Downloads) |
Book Synopsis Products and Process Innovation in the Food Industry by : Klaus Günter Grunert
Book excerpt: Innovation in new product development is a key factor in determining the success of a food company yet the area is fraught with risk, with failure rates in excess of 90% being common. Using a series of 12 European cases studies, this book examines the innovation process from agriculture through to retailer. Each example highlights a different aspect of innovation, and the lessons that can be learned from experience. It considers the important role that marketing as well as technical aspects play in the process.
