Progressive Marketing and Growth Plan for a Continuous Care Retirement Community

Book excerpt: The Ultimate Custom Designed Marketing and Growth Plan for a Very Specific Type of Business!This marketing plan book contains the detailed content and out-of-the-box ideas to market and grow a successful Continuous Care Retirement Community business. This marketing and growth plan book provides the content needed to become smarter about targeting the right customers to build a profitable CCRC firm. The fill-in-the-blank format makes it very easy to write the marketing and growth plan, but it is the out-of-the box strategic growth and innovative marketing ideas that will put you on the road to success. It features in-depth descriptions of a wide range of creative products and services, and a comprehensive marketing plan. It also contains an extensive list of Customer Targeting Strategies, Keys to Success, Creative Differentiation Strategies, Competitive Advantages to seize upon, Industry Trends and Best Practices to exploit, Helpful Resources, Actual Business Examples, and Marketing Worksheets. If your goal is to obtain the marketing knowledge, education and original ideas that will improve your chances for profitability and success in a Life Plan Community business... then this CCRC marketing plan book was specifically written for you.