This pathbreaking volume expands on the construct of psychological ownership, placing it in the contexts of both individual consumer behavior and the wider deci

After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do

This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences,

This dissertation is among one of the first to introduce the concept of psychological ownership (Jussila, Tarkiainen, Sarstedt, and Hair, 2015) into consumer we

This book shares the theoretical advancements that have been made regarding psychological ownership since the development of the construct and specifically the