Brands are designed to build relationships between consumers and the products, services, or organizations they represent by providing added value to their objec

Marketing Public Health: Strategies to Promote Social Change was designed to help public health practitioners understand basic marketing principles and strategi

The last ten years have seen tremendous advances in the theoretical and practice base of social marketing globally. This book provides up to date thinking on so

Social Marketing for Public Health: Global Trends and Success Stories explores how traditional marketing principles and techniques are being used to increase th

In recent years, public health marketing and mass media campaigns have begun using public health branding strategies to change health behavior. This book argues