The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relati

The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is achieved by pu

Achieving your goals quickly and efficiently is both more difficult and more important in today’s hyper-globalized world. A new environment is being created b

This book continues the groundbreaking work begun in Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics (R

This book aims to provide an interdisciplinary approach to highlight the importance of relationships in public relations, delving not only into the organization