Handbook of Quality-of-Life Research
Download or Read eBook Handbook of Quality-of-Life Research PDF written by M. Joseph Sirgy and published by Springer Science & Business Media. This book was released on 2001-11-30 with total page 472 pages. Available in PDF, EPUB and Kindle.
| Author | : M. Joseph Sirgy |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 472 |
| Release | : 2001-11-30 |
| ISBN-10 | : 140200172X |
| ISBN-13 | : 9781402001727 |
| Rating | : 4/5 (2X Downloads) |
Book Synopsis Handbook of Quality-of-Life Research by : M. Joseph Sirgy
Book excerpt: This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective - a perspective based on positive social change. The handbook covers theoretical, philosophical, and measurement issues in QOL research. The handbook also approaches selected QOL studies in relation to various populations in various life domains. The marketing approach is highly pragmatic because it allows social and behavioral scientists from any discipline to apply marketing concepts to plan social change and assess the impact of intervention strategies on the QOL of targeted populations.
