For decades, small business owners, entrepreneurs, and marketers followed the advice of traditional ad agencies. But mass advertising like radio, TV, and billbo

A revolution occurs when a critical mass of people challenge a common belief they have been told to accept as true. During the American Revolution, the new thin

In a world of limitless media noise, how can businesses break through to customers? Context. We are in the midst of a massive media revolution. For the first ti

THE NEW LAW OF MARKETING “The Next Evolution of Marketing is a true beacon for all brand builders. Many books claim that, Bob’s book delivers.” Jim Stenge

The consumer goods industry accounts for 20 percent of the world's gross domestic product (GDP)-that's over $14 trillion in turnover. And yet the industry isn't