Regulating Markets, digital original edition

Book excerpt: In the twenty-first-century digital world, virtual goods are sold for real money. Digital game players happily pay for avatars, power-ups, and other game items. But behind every virtual sale there is a virtual economy, simple or complex. This BIT explains that the objectives of virtual economies—providing content, attracting and retaining users, and earning revenues—are often best pursued in unfree (that is, regulated) rather than free markets.